Every day, you’re excited to plan and run marketing campaigns. But your boss doesn’t seem to share the same excitement.
All they care about is the additional ecommerce sales that your marketing campaigns bring in.
Of course, you’re not alone in this situation. For instance, a survey by Allocadia revealed that 84% of marketing professionals are under pressure to prove ROI in order to justify their marketing budget increases.
That’s why you need robust marketing dashboard software for your ecommerce brand. However, since there are many software packages today, it can be challenging to choose one.
Fortunately, we’ve considered many tools and come up with a list of 10 best marketing dashboard software to display your marketing data. When you go through this list, you’ll find a tool that meets your specific needs.
Let’s go into the details.
The Best Digital Marketing Dashboards
What is marketing dashboard software used for?
A question may drop into your mind: if you have marketing tools, do you still need marketing dashboard software? In reality, a marketing dashboard tool performs a different function from your marketing tools.
Therefore, a digital dashboard will provide a deeper dive into the data. Here are some vital use cases for your marketing dashboard:
Unify your marketing data: taking data from various marketing tools can be tedious and time-wasting. Worse still, it’s easy to lose critical marketing data. Marketing dashboard software can connect to Google, social media, email, and other marketing tools to bring your marketing data into one place.
Actionable insights: A marketing dashboard provides insights into your customer behavior, best marketing platforms, best campaigns, etc. Without these insights, it’s challenging to improve future marketing campaigns and sales.
Track campaign performance: since you have unified data, it’s easy to see how your campaigns on various platforms are performing. And in most cases, these digital dashboards update your campaign data in real-time.
Inventory control: as an ecommerce company, you have to simultaneously track your sales and stock levels. A marketing dashboard will help you achieve that.
Sales forecasting: by obtaining marketing and sales data for different periods, it’s easier to forecast sales for your ecommerce business in the future.
Design and schedule marketing reports: marketing dashboard software helps create beautiful charts and schedule reports for your boss or clients.
What should a marketing dashboard include?
Even for the same marketing dashboard software, two users will utilize it differently. In most cases, the differences appear in the marketing dashboards that each business needs.
A worthy marketing dashboard software should allow you to track many types of campaigns. Some marketing dashboards you should have on your software include:
All-in-one digital marketing dashboard: here, you can overview metrics such as the number of leads acquired, the number of customers acquired, conversion rates, and goal completion on major marketing channels.
Ecommerce marketing dashboard: It’s vital to track details such as sales, revenue, number of transactions, conversion rates, sales page bounce rates, cart abandonment rates, and more. This will help you identify the strengths and weaknesses of your ecommerce marketing strategy.
SEO marketing dashboard: In this dashboard, you can track metrics such as top organic keywords, top landing pages, bounce rates, organic sessions, organic traffic, conversion rates, and more.
PPC marketing dashboard: if you’re paying for clicks, then you have to ensure you’re getting the best value for your money. Here, you can track clicks, cost per click, conversion rates, cost per conversion, revenue, and more.
Social media marketing dashboard: this dashboard will help you track data of your campaigns on major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. Here, you can track metrics such as impressions, clicks, number of leads acquired, number of followers, conversion rates, and more.
Marketing Dashboards Comparison Criteria
What are the criteria we considered before coming up with these marketing dashboard software packages? Here are a few vital criteria:
Marketing sources supported: before choosing a dashboard tool, it’s critical to know if it supports all the marketing channels you use. Without that, there’s no point in buying the software.
Ecommerce marketing: your marketing dashboard software should make it easy to track essential ecommerce metrics such as transactions, cart abandonment rates, conversion rates, cost per conversion, revenue, and more.
The dashboard features: the software should support all the metrics you need and allow you to compare them.
User experience (UX): How hard is it to find tools to create charts? Can you set it up and start using it today? Do you need a month of training to understand the tool?
Integrations: since many marketing campaigns require more than one tool, the marketing dashboard should integrate with the necessary tools.
Cost: you want to balance your needs with the cost. After all, you’re working with a marketing budget.
We’ve considered these factors to decide on the 10 best marketing dashboard software in the market today.
Here are the top 10 marketing dashboards in 2022
If you use Office 365 for your team, it’s easy to add Power BI to the tools you already use. Power BI is a business analytics tool that allows you to visualize your marketing data from different sources, including the web.
A popular import option is Excel. Although to do this, your data in Excel has to be in the table format.
You can also create workspaces for your teams to enhance collaboration on your dashboards. Beyond that, each user can have a personalized workspace for their reports and datasets.
It’s easy to share reports with other people while setting the privacy. If you have programmers in your team, they can write codes as Power BI supports 5 programming languages, including SQL, R, and Python.
Power BI costs $9.99 per user per month for the Pro plan. The premium plan costs $20 per user per month or $4,995 per capacity per month.
-It’s easy to use because of the popularity of the Microsoft ecosystem.
-Each user can customize their dashboard based on their needs.
-It’s easy to import data from Excel.
-The premium plan is expensive for small businesses.
-The data storage for the Pro plan may be insufficient for many businesses.
Taking into consideration how Google influences the web, it’s no surprise that Google Data Studio is one of the most popular marketing dashboard software online. This tool makes it easy to design various types of charts, including bar charts, pie charts, tables, geo charts, and more.
Beyond that, you’ll find templates for different marketing campaigns. You can edit these templates and add other metrics until you have your ideal report.
Basically, Google Data Studio supports data visualization for Google products. But you can import data from marketing channels such as social media platforms by using connecting tools.
While creating your reports, you can collaborate with your team members by sharing with them. Once you’re done creating your reports, it’s easy to share through the same method.
Google Data Studio is free to use.
-It’s free to use.
-It’s easy to use.
-It has many design options.
-There are templates you can customize to your needs.
-You need a Google account to use it.
-You need a connecting tool to import data from other marketing channels apart from Google.
Sisense is one of the most popular and robust business intelligence tools. First, Sisense allows you to import data from most marketing platforms available today.
To help visualize data and create reports, Sisense has widgets of different chart types you can add to your reports. Better still, you can customize your reports to reflect your ecommerce business’s branding.
Furthermore, it’s easy to embed your visualized data into your website and other assets. Having data is great, but insight is the king. Sisense has an insight miner that provides insights and possible steps you can take to improve your marketing results.
As they say, to err is human. But Sisense uses machine learning to identify mistakes and anomalies in your marketing data. Finally, you can implement Sisense analytics apps on-premises, in the cloud, or a hybrid of both.
You can also set alerts for when your data reaches some set thresholds. After creating your reports, it’s easy to share them and schedule delivery at specified intervals.
Sisense has no blanket pricing plan. You have to contact their team and relate your needs to get customized pricing.
-It can handle large and complex datasets.
-It’s easy to use.
-There’s a free trial.
-There’s no specified pricing plan, which usually means expensive.
-It has many add-ons which come at an extra cost.
-It lacks adequate tutorials for advanced features.
By using Whatagraph, you can integrate with over 40 marketing platforms and have live data from them. Beyond that, you can also add custom data from Google Sheets and public API integrations.
There’s access to an all-in-one dashboard where you can see an overview of your marketing campaigns.
Once you access your data, there’s a template gallery to select a suitable template. Otherwise, you can use the smart build to create a report from scratch.
Furthermore, you have the ability to brand your reports and save them as a template for future usage. After creating your reports, you can easily share them and schedule delivery at intervals.
The professional plan costs $199 monthly, while the premium plan costs $299. For the custom plan, reach out to their team to obtain the cost.
-There are many report templates.
-Ability to document and track KPIs.
-Ability to schedule reports.
-A free trial is available.
-It’s expensive for a small business.
With Mixpanel, you can track how users from different marketing campaigns behave on your website or app. Moreso, you can create user cohorts on your website based on various criteria. In return, you can create targeted marketing campaigns for these cohorts.
It’s easy to track vital marketing metrics and KPIs as they change. Beyond that, you can build reports and discover insights from those numbers.
The impact analysis available on this software allows you to track the impact of changes on your website or app.
Mixpanel has a free plan and a growth plan that starts at $25 monthly, depending on the number of users you want to track. However, for the enterprise plan, you have to reach out to the Mixpanel team for a quote.
-It has a free plan.
-It’s easy to use.
-Easy to track events and properties.
-Ability to embed into your website and app.
Finding metrics can get complicated if you track too many things.
Inadequate training documentation and tutorials.
With over 250 integrations, TapClicks allow you to create marketing dashboards for most platforms. Apart from this, there are templates for various marketing platforms to create your dashboard easily.
To have an overview of your metrics, you can create unified dashboards for your campaigns. You also have the ability to track your performance according to your ecommerce marketing goals.
If you serve clients, then you can create branded reports for them. For repeated use, you have the option to save your reports as a template. Also, you can schedule reports to deliver them automatically at specified periods.
The basic plan starts at $499 per month if you pay annually, while the pro plan starts at $999 per month. For the elite plan, you have to contact the TapClicks team for a quote.
-It provides detailed and easy-to-use dashboards.
-You can create a separate dashboard for your client or boss.
-It has a 14-day trial.
-It’s expensive compared to similar tools.
-Metrics updates on dashboards can be slow.
-Customer support has proven to take a long time to respond.
Among the Zoho suite of tools, Zoho Analytics provides vital tools to create marketing dashboards and reports. To create yours, you can connect with most marketing platforms and data sources.
Then, you have access to over 40 chart types and templates to build your dashboard. Furthermore, you can use KPI widgets to compare periods and add filters for different metrics.
While working on your dashboard, it’s easy to share and collaborate with your team members. Likewise, you can set permissions.
From your current dashboard numbers, Zoho Analytics can make forecasts for specified periods. Finally, you can embed Zoho Analytics into your ecommerce website or app.
The basic plan costs $22 per month if you pay annually, and the standard plan costs $45. Furthermore, the premium plan costs $112 monthly while the enterprise plan costs $445.
-It possesses predictive analytics.
-Ability to embed into your website or app.
-It possesses collaboration tools
-The learning curve for new users is steep.
Dundas is a business intelligence tool that allows you to import marketing data from data sources such as Google Sheets, My SQL, Microsoft SQL, etc. Once you connect your data sources, you can have real-time insights as the numbers change.
Also, it’s easy to track performance according to your marketing goals. Likewise, some filters allow you to view different metrics according to different criteria.
You can also set up notifications in the dashboard about events. From your historical marketing data, Dundas can create forecasts for future campaigns.
To subscribe to a plan, you have to reach out to the Dundas team for a quote.
-They provide personal consulting and training.
-It’s easy to customize reports.
-It allows a free trial.
-It’s expensive for small businesses.
-Due to the vast options, finding some elements can be difficult.
With Octoboard, you can access all the main marketing platforms and use their templates to build your dashboard. You also have the ability to build TV dashboards. Likewise, you can add your clients or team members to user groups and control what they have access to.
Furthermore, the white-label feature makes it easy to brand your reports. Once you’re done with your report, you can share it with relevant people and set permissions.
Octoboard allows you to embed your dashboards and reports into your web pages.
Octoboard has different pricing plans for businesses and marketing agencies. For businesses, the starter plan costs €15 monthly if paid annually, the growth plan costs €25 monthly, and the team plan costs €39 monthly. For marketing agencies, the freelancer plan costs €25 monthly, the team plan costs €50, and the agency plan costs €75.
-It has flexible pricing.
-It has a free trial.
-It makes dashboards easily accessible to clients or team members.
-Octoboard is only web-based.
-It lacks predictive analytics.
-Pricing is only in euros.
With templates, you can start creating your dashboards in minutes. Better still, Datapine can automatically generate dashboards when you connect data sources.
Furthermore, the analyzer helps you create KPIs according to your needs. On your dashboard, you can also add interactive elements such as advanced filter options, drillthroughs, drill-downs, chart zooms, and more.
Datapine provides the option to create alarms that work based on neural networks that are trained to find anomalies in data. This will alert you when unexpected events happen.
After creating your report, you can schedule its delivery at intervals.
Datapine’s basic plan costs $249 per month, while the professional plan costs $449. Moreso, the premium plan costs $799 monthly, and the branding and embedded plan costs $1,099.
-You can generate forecasts based on your data.
-You can create advanced dashboards and visualizations.
-It’s easy to use
-Some features are too advanced for non-technical users.
-Pricing is only in euros.
Having the right marketing dashboard software will help display the results of your ecommerce marketing campaigns across all channels. Furthermore, you can overview your marketing strategy and track performance concerning your marketing goals.
As with other tools, the marketing dashboard you purchase will depend on your unique needs. What’s the biggest problem you want to solve with marketing dashboard software?
Tell me in the comments!