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10 Best Marketing Dashboard Softwares

You are here because you might be looking for a new marketing dashboard for your new business. Indeed, this decision is nothing to take lightly because digital marketing dashboards are crucial to the success of your e-commerce brand. A good one will help you drive traffic to your website, report what marketing strategies are and are not working, and help you adjust your plan according to those reports. This will ultimately help you increase revenue and attract

So if you want to put your investment to good use and stop wasting time and money on marketing efforts that are not showing any results, check out our list of top ten best marketing dashboard software below. 

Best Digital Marketing Dashboards List

  1. Power BI for 365.
  2. Sisence
  3. Google Data Studio
  4. Whatagraph
  5. Mixpanel
  6. TapClicks
  7. Zoho Analytics
  8. Dundas
  9. Octoboard
  10. Datapine

What is a Marketing Dashboard Software Used For?

 A digital dashboard software can create a successful marketing campaign based on real-time data and metrics. A marketing dashboard displays your marketing analytics, data visualization metrics, KPIs, and more. They are often used to provide teams with instant and updated access to how their marketing strategies and SEO efforts are performing. Furthermore, the teams can then use that data to see which aspects of their marketing are the most effective and which are least effective. They can ultimately change their change technique to drive more traffic to their website and increase revenue. 

What Should a Marketing Dashboard Include?

A good marketing dashboard should include three key metrics. 

  • Social Media Reach – A good marketing dashboard should include tools that let the user analyze their month-to-month or week-to-week website traffic. Therefore, if the user notices that their traffic increased during a particular week, they can track what messages or blog posts drive traffic to their website. This information can be valuable in improving the users’ social media marketing. 
  • Traffic Sources – A valuable marketing dashboard will also include traffic resources that let users know what customers are coming to their website and where they are coming from. This information will also help them increase revenue for their website. The reports on the dashboard should include email marketing, referrals, organic search, and offline sources. 
  • ClicktThrough Rates – A good marketing dashboard will also tell you how often your call to action is viewed and clicked on. Furthermore, the features should tell how often those clicks are generating revenue. This information can be beneficial because it can help users analyze which call to action was the most effective in getting subscribers to their product or website. That way, they can repeat successful methods or word choices for a future call to action. 

Marketing Dashboard Comparison Criteria

There are several key factors to look for when comparing and deciding the best marketing dashboard software for your business:

  • Interface – You should compare how clearly and simply the dashboard lays out all of the important information. This contributes to ease of use for the user. You should also consider which software gives you a unified view of all important information such as a business’s investments, activities, outputs, and return on investments. 
  • Features/Functionality – You will also want to look for what kind of dynamic visual aids the software has. Does the marketing dashboard offer graphs, heat maps, timelines, plain text, or graphs to relay information? 
  • Price/Value for money – Depending on your specific business’s size and needs, you will want to set out a specific budget dedicated to marketing and SEO efforts. You are also going to want to make sure the marketing dashboard you choose falls within your budget. Also, look at factors such as whether the features and capabilities are appropriately priced.
  • Accountability features – You will want to see how well the marketing dashboard compares your goals versus your actual results. Look for reporting features that tell you if you were able to achieve the results you intended to achieve. 
  • Integration – Is it easy for the software to connect with other tools? Are there any pre-built integrations? Also, look at whether the software is connected with all the data sources that you use. 

Best Digital Marketing Dashboard List – Summary, Pros /Cons & Pricing 

Power BI for 365


Power BI is an online Business Intelligence tool with one of the best marketing funnel dashboards in the market. The software is excellent for collaborating with other Microsoft software such as Dynamics, Office 365, and Azure. Furthermore, Power BI assists you with finding and sharing actionable insights using data visualization. Next, we will discuss the various advantages and disadvantages of using Power BI software. 

Marketing Dashboards

Pros:

  1. The software is intuitive for inexperienced developers to use. 
  2. The transition would be easy if you previously stored your data in Microsoft Excel.
  3. Power BI also has selective data sharing for each campaign indicator. 
  4. The software also has a Power Pivot that integrates and imports various datasets from multiple sources. Furthermore, you can create in-memory data models. 
  5. Power BI also has detailed visualizations that you can customize to meet your specific business requirements.
  6. The software also comes with an interactive desktop which can be downloaded at no cost.

Cons:

  1. Power BI has a high CPU consumption. 
  2. The price is not reasonable for small businesses. 
  3. Also, the Pro plan has a maximum size individual dataset of 1 GB.

Pricing.

Microsoft BI comes with two pricing plans.

  • Power BI Pro: $9.9/month
  • Power BI Premium: $4995/month

Sisense

Sisense is one of the best Business Intelligence software available in the market. The incredibly interactive dashboard uses API-first cloud technology to simplify complex data and allow the user to embed analytic applications anywhere they want. You can also use the self-service analytics platform to create enterprise-grade analytics on the cloud with the lowest total cost of ownership. Furthermore, the in-chip technology uses parallel processing and in-memory columnar data to serve more than one server while working on a single server. This way, you can cut costs on buying additional hardware or servers. Like every other software, Sisence comes with its own unique set of pros and cons.

Marketing Dashboards

Pros:

  1. Sisence features hundreds of pre-designed data visualization widgets. 
  2. Sisence also sends notifications directly to your electronic device or a white-label mobile app. You can also access the data from your electronic or mobile device. 
  3. Sisence can handle an unlimited amount of data.
  4. Sisense also allows you to submit your own open-source designs. 
  5. You can mix public clouds, private clouds, and on-premises tools to create a hybrid solution. 

Cons:

  1. The cube management logic is outdated. It needs to be updated to support more languages and a feature with more advanced fault tolerance.
  2. Compared to other market leaders such as Qlik, Sisense’s reporting features and out-of-the-box visualizations are not advanced enough. 
  3. Sisence can not build over three cubes at a time, even on high memory availability.

Pricing.

You can get a specific quote for your project depending on your project type, data volume, project timeline, and the number of users. 

Google Data Studio


Google Data Studio is one of the best tools available for Google dashboard marketing. The software allows you to convert your data into customizable and informative reports. Using the platform, you can also use your boring data and convert it into compelling stories of data visualization art. The platform is best suited for individuals or small businesses. Keep reading to learn about the disadvantages as well as advantages of using Google Data studio.

Marketing Dashboards - Google Data Studio

Pros:

  1. The platform is free to use! 
  2. The reports you create can be easily shared with others using a public URL.
  3. The software also has excellent aggregation of advertising platform data.

Cons:

  1. You can not use the software if you do not have a Google account.
  2. Documentation can sometimes be challenging to find.
  3. Data integration works best when you are using it with Google-owned tools.

Pricing.

Free to use 

Whatagraph:

Whatagraph is a top-rated marketing tool used by professionals to manage campaign results across various channels. The platform offers one of the best email marketing dashboards. You can also use Whatagraph to create customizable visual reports. Furthermore, you can generate data from your different marketing channels and store all your performance statistics in one place. You can also collaborate with your team and clients using on-demand and scheduled reports. We have broken down some of the most significant advantages and disadvantages of using Whatagraph. 

Whatagraph Digital Dashboard

Pros:

  1. The platform features aesthetically and visually pleasing automated reports. 
  2. It is easy and quick to add accounts and numerous channels. 
  3. You can also easily compare the same metrics for different data sources.

Cons:

  1. The sources disconnect on occasion.
  2. Expensive to purchase in comparison to other software in the market.
  3. The 51+ data sources are limited to the highest plan.

Pricing.

Whatagraph offers three pricing plans. The following prices are based on annual payment membership. All plans also come with a 7-day free trial.

  • Professional: $119/month, offers one user, 15 data sources, and live chat support.
  • Premium:$279/month, offers five users, 50 data sources, dedicated account manager, custom branding, and multisource reporting.
  • Growth: $699/month, offers custom users, custom data sources, dedicated account manager, custom branding, multisource reporting, and public API. 
  1. Mixpanel: Mixpanel is a Business Intelligence tool with one of the best free marketing dashboards available. The software will let you easily organize and visualize your data, accurately measure the success of your service or product launch, and assist you with understanding your customer’s behaviors better. Mixpanel also gives users valuable information regarding their SaaS user metrics. Next, we will go over the pros and cons of using Mixpanel.
Mixpanel

Pros:

  1. The block points and drop-off points can easily be visualized using Mixpanel.
  2. Mixpanel also offers an unlimited number of accounts for employees. 
  3. Mixpanel also offers a free-to-use plan.
  4. The reports are specifically designed to look good on mobile devices.

Cons:

  1. The free plan can only store 90 days of data history.
  2. There is a limited date range of two weeks for user flows.
  3. If you want over 25,000 monthly tracked users, you must have a custom quote plan. 

Pricing.

Mixpanel offers three plans, one of which is free! 

  • Free – features core reports, unlimited data history and seats, data dictionary, US or EW data residency, and monitoring/alerts.
  • Growth – $25/month, features core reports, unlimited data history and seats, data dictionary, US or EW data residency, monitoring/alerts, legendary email support, unlimited saved reports and cohorts, data modeling, and group analytic add ons. 
  • Enterprise – Custom pricing, features everything in Growth plan plus advanced access controls, SSO and automated provisioning, dedicated customer success, and experiments and signal reports. 

TapClicks


TapClicks is a valuable Business Intelligence tool that can unify your marketing in a single software. It also has one of the best franchise research marketing dashboards on the market. TapClicks offers various features such as valuable competitor research, performance analytics, and workflow automation. Keep reading to learn about the advantages as well as disadvantages of using TapClicks.

TapClicks

Pros:

  1. TapClicks allows the user to send out monthly reports automatically.
  2. The platform has  comprehensive digital advertising reporting features,
  3. The software also has reliable data grouping and segmentation tools. 
  4. TapClicks integrates over 250 data sources. 

Cons:

  1. Initially, setting up the template can be a time-consuming task.
  2. Some common Facebook and Instagram KPIs are not available.
  3. The platform is not integrated with Infusionsoft and Ontraport.

Pricing.

TapClicks offers a free trial of customized pricing plans starting at $79/month. 

Zoho Analytics

Zoho Analytics is a self-service Business Intelligence software designed for the modern user. The website allows you to create beautiful data visualizations, organize and assess your data, and explore hidden insights, all in a short amount of time. Also, the platform has one of the best marketing data visualization tools on the market. Next, we will discuss the advantages and disadvantages of using Zoho Analytics. 

Zoho Analytics

Pros:

  1. Zoho Analytics offers a white label/embedded BI tool to share reports and dashboards easily.
  2. Zoho Analytics also has excellent tools for tracking your essential business metrics.
  3. You can also predict future outcomes by analyzing outliers and seeing longtime trends. 
  4. The software offers a free plan for two users and 10K data rows.

Cons:

  1. The more advanced tasks require advanced development knowledge. 
  2. You must also pay extra if you want additional data rows. 
  3. You must also subscribe to the Standard plan or above if you want hourly data syncing.

Pricing.

Zoho Analytics offers four pricing plans with a 14-day free trial. 

  • Basic – $24/month, features two users and 0.5 million rows
  • Standard -$48/month, features five users and one million rows
  • Premium – $115/month, features 15 users and five million rows
  • Enterprise – $455/month, features 50 users and 50 million rows

Dundas – 

Dundas has one of the best enterprise marketing dashboards on the market. It is best suited for mid-to-large enterprises that need data analysis features and personalized reporting. When you use Dundas, you will get all your essential insights in the form of visual data analytics, reports, and dashboards. This feature helps users make decisions that are backed by data. Dundas also has excellent training and consulting tools to help you throughout the process. Keep reading to learn about the pros and cons of using Dundas.

Dundas - Marketing Dashboard Software

Pros:

  1. Dundas is built with HTML 5 and fully open APIs. This lets the user customize and enhance their platform by themselves. You can also aggregate unlimited data sources this way.
  2. Also, the end-users have complete control over their data visualizations.
  3. The plans can be decided between concurrent or named seats. 
  4. Dunda’s BI tool can combine data from various sources as well as eliminate useless data in the process.
  5. Dundas BI tool also has the feature to size text for added convenience automatically.
  6. You can also easily integrate data from Excel using Dunda.

Cons:

  1. The plans are not ideal if you own a small business.
  2. Dunda also has a steeper learning curve than other similar products in the market.
  3. At this time, 3D visualizations are not available on the platform.

Pricing.

  • Free demo & 25-day Trial, quotes available upon request.

Octoboard

Octobaord is another useful Business Intelligence tool with one of the best marketing agency client dashboards available. Octoboard is an all-inclusive reporting platform that includes SEO tools, PPC, a Rank Tracker, and more. Keep reading to learn about the advantages and disadvantages of using Octoboard.

Octoboard

Pros:

  1. Octoboard uses SEO Audit forms that will help you get ten times more leads.
  2. Also, the White label client portals are hosted on your website.
  3. Clients also get their dashboard username.
  4. Octoboard also features unlimited reports sending to clients. 
  5. Also, Octoboard features competitor analysis tools that will help you rank for SEO and give you an edge over your competitors. 

Cons:

  1. The software could improve their customization of data point comparison reports.
  2. You only get over 20 clients when you buy the Enterprise plan.
  3. Also, the Data mashup/SQL databases are not on the entry-level plan.

Pricing.

Octoboard offers a free 14-day trial with a paid plan. Pricing starts at $27.91 / per month.

Datapine

Datapine is a modern Business Intelligence tool with one of the best marketing return on investment dashboards available. Datapline allows users to create data-backed workflows that will improve the efficiency of their workplace. Datapine also offers self-service analytics for added convenience. Keep reading to learn about the advantages as well as disadvantages of using Datapine. 

Datapine - Digital Marketing Dashboards

Pros:

  1. Datapine offers scalable SaaS BI tools that you can easily access from any location or device. 
  2. The dashboards are comprehensive and interactive.
  3. The software features versatile reports by URL (browser). Reports are available in PNG, PDF, or CSV format.
  4. You can also easily create data queries through the drag-and-drop feature. 

Cons:

  1. Some of the more advanced features required knowledge of SQL.
  2. Datapine could use more industry-specific dashboard templates.
  3. Also, the mobile dashboards are reliant on desktop view adjustments.

Pricing.

  • Pricing starts at $249/month with a 14-day free trial. 

Conclusion: 

Truly, an effective Marketing Dashboard Software can be valuable for your e-commerce brand in various ways. A good marketing dashboard will provide you with valuable data to improve your decision-making and mitigate risk. This will ultimately drive more traffic to your website and increase sales for the business. The next time you are shopping for marketing dashboard software, make sure to check out our top ten recommendations. 

If you need more help figuring out the best dashboard software to use, we are here to help. Dan Ben-Nun is one of the leading digital market experts in the industry. Contact our office to schedule a free consultation today.

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About
Dan Ben-Nun

Dan Ben-Nun is a successful entrepeneur and digital marketing guru. He’s founded & grown 2 companies from zero to multi-million dollar businesses and has helped hundreds of companies grow with digital marketing.

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10 Best Marketing Dashboard Softwares

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