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The Best Ecommerce Platforms for Small Businesses of 2022

What are the best ecommerce platforms for small businesses?

There is no one best ecommerce platform since not all small businesses have the same needs, budgets, and ways to reach their revenue goals. In this article, I will review the key features, pros, cons, and pricing of my favorite ecommerce platforms. I have had many clients of all shapes and sizes, I have also tried so many ecommerce platforms I have lost count. Here are my top three ecommerce platforms for small businesses.

Best Overall Ecommerce Platform for Small Businesses
5968753
Wix Has hundreds of templates and various payment plans for all businesses.
Key Features:
  • Template Library
  • SEO Features
  • Tiered Pricing
Pros
  • Affordable Price
  • Good Support
  • Easy to Use
Cons
  • Low design flexibility
  • Poor Analytics
  • Slow Page Speeds
4.7/ 5
$16-Custom Go to site Read Review
Best for Dropshipping
Shopify_logo_01
Shopify Is popular because it is easy to use and has great design flexibility
Key Features:
  • Shopify Themes
  • SEO Plugins
  • Integrated Analytics
Pros
  • Good Support
  • Great Security
  • Easy to Use
Cons
  • Costly Plans
  • Transaction fees
  • No Automation
4.5/ 5
Best for Scaling Businesses
big-commerce-logo-partner
Big Commmerce Has amazing design flexibility along with great themes making it optimal for scaling businesses.
Key Features:
  • Robust SEO Features
  • Payment Gateways
  • Advanced Product Options
Pros
  • High Design Flexibility
  • No Transaction Fees
  • Robust SEO Features
Cons
  • No Shipping Discounts
  • Overlapping Themes
  • No Email Marketing
4.4/ 5
$29-Custom Go to site Read Review

The three platforms I have seen the most success with and often recommend clients to even invest in switching to these platforms. Selecting the right platform from the get-go can save you a ton of money down the line in monthly expenses as well as any migrations you might need to do in the future to accommodate your growth as a company. With our much further ado, let’s get into the details.

1. Wix.com

Best Overall Ecommerce Platform for Small Businesses

5968753
Dan’s Take:
4.7
4.7
Out of 5

I have seen the most success when it comes to ROI for small businesses on Wix. They have affordable plans coupled with hundreds of templates that are ideal for small businesses. They are also highly customizable depending on your needs. Overall I think Wix is the best ecommerce platform for most small businesses.

Overall Rating:
Value for Money
5
User Experience
4.5
Ease of Use
5
Help/Support
5
Design Flexibility
4
Key Specification:
  • Hundreds of Templates
  • SEO Features
  • Dropshipping and Fulfillments
  • Tiered Pricing

Go to site

Summary:

Wix is the most suitable eCommerce platform for small businesses, mostly known for the hundreds of types of templates that it provides. Its creative templates help you to save time and resources while getting more notice of your eCommerce sites. It has a high value for money and great help/support services which allows you to stay within your budget and make your business work more efficiently. 

Wix also incorporates great dropshipping and fulfillment services along with online payment plug-in features. Wix can also help customize your websites based on your needs through the use of a questionnaire, which offers you convenience and gets you started in the right direction. In addition, Wix provides different pricing features with three tiers of payment plans, you can start with free and move to higher levels of support based on your needs. 

Key Features:

Hundreds of Templates: Wix offers a large number of designer-made templates for selection, which saves a ton of time to design your website. This allows businesses to allocate time efficiently and enhance productivity.

SEO Features: Wix has a robust SEO feature called WIZ which allows you to get more notice of your eCommerce site. You can also connect your site to Google Search Console to prioritize secure websites. WIZ also automatically issues an SSL certificate which provides high value for most eCommerce sites.

Dropshipping and Fulfillments: Wix offers both dropshipping and fulfillments services which allow businesses to save time and money tracking inventory and managing shipping. For businesses that have limited resources, it would be a huge plus. 

Tiered Pricing: There are different levels of payment plans with various features that allow you to choose based on your needs. You have the option to start free and move to a higher level of payments when you need more features. 

Pros:

  • Affordable Price
  • Smart SEO Features
  • Wide Range of Templates
  • Great Customer Services
  • Customization
  • Easy to Use

Cons:

  • Low design flexibility
  • Lack of deep analytics
  • Some templates are only available in upgraded packages
  • Slow Page Speeds

Pricing Plans:

Best For Most
Website Plans $16-45 /mo.
Best For Established Businesses
Business Plans $79 /mo.
Best For Enterpises
Enterpise $500 /mo.
  • Website Plans: $16 – $45/month
  • Business and eCommerce Plans: $27 – 59/month
  • Enterprise Plans: $500/month (requires a call)

How to Save:

  • Cancel Wix Premium Plans within 14 days to get a full refund if it doesn’t fit your needs.

2. Shopify.com

Best for Dropshipping

825500
Dan’s Take:
4.5
4.5
Out of 5

Shopify is one of the most popular ecommerce platforms because is boasts a ton of advanced ecommerce features, along with great user experience, and analytics. I have seen amazing success with my personal clients, its advanced SEO Features make it great for a small business with a low budget.

Overall Rating:
Value for Money
4
User Experience
4.5
Ease of Use
4.5
Help/Support
4.5
Design Flexibility
5
Key Specification:
  • Shopify Themes
  • SEO Plugins & Integrations
  • Integrated Analytics
  • Shopify POS

Go to site

Summary:

Shopify is one of the most popular eCommerce platforms out there because of its ease of use and design flexibility. If you already have a domain name you can use Shopify, or you can buy a domain name through Shopify. The store creator is extremely easy, you can bypass building it completely and buy already finished storefronts for you to use. It even has a library of stock photos already integrated into the app.

Shopify also boasts a lot of advanced eCommerce features for dropshipping or arranging your inventory if needed as well. Whether you need advanced or easy-to-use features, Shopify has them all, plus they are available at an affordable price. Now let’s get into the details of the key features. 

Key Features:

Shopify Themes: Shopify offers a huge range of different website themes to choose from to get inspiration for your eCommerce brand, as well as save time and money. These themes are made by professional designers and are the perfect choice for businesses wanting to get started on a budget.

SEO Plugins & Integrations: If you want to acquire customers or traffic without having to directly pay for the search engine optimization is going to be your best friend. By optimizing your website to be found in search engines when people are searching for high-intent queries for your business you will find high-quality customers that will not need to be convinced of your service since they were already searching for it. Shopify offers plugins and integrations to make search engine optimization tasks easier as well as smarter decisions with the proper tracking and analytics.

Integrated Analytics: With Shopify Analytics you can access key performance insights to make the right decisions on where to invest your time and money to keep your eCommerce business running at its highest profitability. 

Shopify POS: Shopify Point of Sale (POS) helps with processing payments from customers on your online store. You can not only sell your products online but offline as well to keep your online store automatically up to date on inventory. 

Pros:

  • Boasts over 3000 integrations or apps 
  • Good Customer Support
  • Great Security Features
  • Reliable Up-Time
  • Easy to Use

Cons:

  • Premium features can be costly
  • Transaction fees
  • No marketing automation

Pricing Plans:

Best For Most
Basic $29 /mo.
Best For Professionals
Shopify $79 /mo.
Best For Enterpises
Advanced $299 /mo.
  • Basic: $29/month
  • Shopify: $79/month
  • Advanced: $299/month

How to Save:

  • It includes a 14-day free trial, with no credit card required.

3. Bigcommerce.com

Best for Scaling Businesses

big-commerce-logo-partner
Dan’s Take:
4.4
4.4
Out of 5

Is my top choice for businesses that are quickly scaling. They have easy to use features for newer businesses with less experience and budget. They also have advanced features for enterprise level businesses, and all the features you will need in between.

Overall Rating:
Value for Money
4
User Experience
4.5
Ease of Use
4.5
Help/Support
4
Design Flexibility
5
Key Specification:
  • Integrated SEO Features
  • Payment Gateways
  • Advanced Product Options
  • Applications & Integrations

Go to site

Summary:

Bigcommerce is the best choice if you are considering scaling your business. They include valuable SEO features, which help your business to grow while saving your resources. It also has advanced product options, design flexibility, and good customer support. With Bigcommerce open SaaS and APIs features, it saves your time and money with no transaction fees. Bigcommerce is also known for its built-in functions to improve user experience and be a big bonus for businesses. 

If you are a small business and wish to grow your business, Bigcommerce can support you to scale efficiently without going into too many barriers. As long as you have access to a web browser and internet connection, you can build and manage your online store from anywhere.

Key Features:

Integrated SEO Features: Bigcommerce’s SEO function is robust, it’s easy to edit Bigcommerce page titles, meta descriptions, and headers. You are also able to create and change product-specific URLs. Their templates are designed to adjust to suit the device that you are using, which adds value to building your eCommerce site.

Payment Gateways: Bigcommerce has two ways to accept credit card payments. The easiest way is to use the default payment option which is Paypal. It helps you to make payments faster and gives you preferential Paypal rates for credit card transactions. There are 40 + available third-party payment processors which improves the accessibility of business transactions.

Advanced Product Options: The way Bigcommerce handles its product options and variants is one of its most powerful features. Bigcommerce allows you to create product options up to 250 per product. You can also present a product in up to 600 variants, which lets you sell products that contain multiple formats. This will further support you to make revenue faster. 

Applications & Integrations: BigCommerce lets you customize your store to fit your favorite digital marketing tools, apps, APIs, and even your personalized integrations tailor-made for your business. The beauty of BigCommerce is that it integrates with almost any app, so it will be ideal during all stages of growth.

Pros:

  • Excellent Customer Support
  • Robust SEO Features
  • High Design Flexibility
  • Third-Party Real-Time Shipping Calculations
  • No Transaction Fees
  • Ease of Payments with Lower Rates

Cons:

  • Product Categorization isn’t Automated
  • Abandoned Cart Saver Function Only in Advanced Plans
  • Some Free Themes Replicate with Each Other
  • No Shipping Discounts
  • No Email Marketing Tools

Pricing Plans:

Best For Beginners
Standard $29 /mo.
Best For Most
Plus $49 /mo.
Best For Professionals
Pro $299 /mo.
Best For Enterprises
Enterprise Custom /mo.
  • Standard: $29.95/month
  • Plus: $79.95/month
  • Pro: $299.95/month
  • Enterprise: Custom Pricing

How to Save:

  • A free trial for 15 days

Do you want to boost revenue?

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About
Dan Ben-Nun

Dan Ben-Nun is a successful entrepeneur and digital marketing guru. He’s founded & grown 2 companies from zero to multi-million dollar businesses and has helped hundreds of companies grow with digital marketing.

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The Best Ecommerce Platforms for Small Businesses of 2022

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