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Social media has become one of the best ways for companies, large and small, to reach more people. Trough these channels, a business is able to connect with their current customers and followers, as well as find new people who may be interested in the products or services they offer. There are many different options for social media today, however, Instagram is certainly one of the most important ones. Therefore, businesses need to know how to make their social media ads work for them, or hire an Instagram Ads Agency who can do it for them.
This platform first became popular with individuals who enjoyed posting interesting photos from their everyday life, vacations, pets, and interests. Therefore, it holds many possibilities for truly connecting with people and increasing customer loyalty. However, many companies do not have a firm grasp of exactly how to handle social media still.
These companies do not know how often they should post, what to post, nor how to engage with the people on the site. This often leads to a boring account with a low number of followers and low interaction or traction on Instagram. Fortunately, this can be made easier with the help of a high-quality Instagram marketing agency that has experience in the field.
Those who may have recently been warned that Instagram will use their photos can rest easy knowing it was nothing more than a hoax. These types of hoaxes pop up from time to time regarding most social media platforms.
Digital Marketing Continues to Rise
Why is it so important to pay attention to social media like Instagram? People use social media to keep up with their friends, celebrities, the news, pop culture, and more. However, businesses use it differently. Businesses are trying to connect with all of those people out there and they know that social media is the easiest and often the cheapest way to do just that. Digital marketing continues to get larger and more complex, and for this reason, it makes sense to want to hire an Instagram Ads Agency who will be able to help make sense of it all.
Businesses know that they need to connect with their customers to create lasting relationships with them, and social media is the perfect channel to do so. Nevertheless, this is not something that all companies are capable of handling on their own. Therefore, choosing to work with an Instagram ads agency can help them get the best out of these platforms.
Since Instagram is owned by Facebook, using these two social media platforms together can be quite beneficial. It is easy to have the content posted to Instagram page also appear on the company’s Facebook page. Which in turn, helps to reach customers who are only on Facebook and do not follow Instagram. To make the best out of both platforms, be sure to hire an Instagram ads agency that knows and understands how to use them synergistically.
What is Instagram?
Instagram is a platform whose main focus is on images, although it also allows for videos. Above all, it is one of the most used platforms in the world, reaching a billion regular users this year, making it the ideal place to advertise. Naturally, amongst those billion people, there are many niche groups, and knowing your niche is the key. Ultimately, they are the ones who would be most interested in the types of services and products you are offering. Therefore, they are the ones you want to target your advertising to, to make the best out of your ROI. Fortunately, when you have an Instagram ads agency working with you, they can help you define your target market, increase your sales, and maximize your investment.
Your target audience should be interested in the type of posts and content you create. With the right types of posts aimed at your specific audience, it becomes easier to find and grow a following. Instagram ads agencies are essential to find a perfect audience for your business. Having a following means more than just followers for you; it means more converted and repeated customers.
The Benefits of Advertising on Instagram
There may be some who are still resistant to marketing and advertising with Instagram. While the social media site might still seem new to some people, it has been around since 2010 and it has proven its worth time and again. It continues to change and evolve, always adding new features ,such as Threads and antibullying tools, as seen in the videos.
There are more than a billion people using the platform each month, nearly half a billion on it each day, and it is used around the world. According to research, more than a third of users have bought a product online through Instagram. Consequently, it is the ideal platform for advertising.
Moreover, there are excellent targeting options available for ensuring that the ads are delivered to the right users at the right time. Thanks to Facebook analytics, you will be able to advertise to people based on their behavior, location, age, and interests. Therefore, increasing your odds of conversion.
People spend time on Instagram because it is fun. They like posting pictures, looking at content others have posted, and interacting. When done correctly, his interaction translates into a loyal audience, because users will want to interact and engage with your content more often. Therefore, they will want to remain connected to your brand.
Who is the Instagram Audience?
If you have a Facebook page and a Twitter page, you might think that you are already doing all of the social media work that you need. However, if you do not consider working with Instagram, you could be missing out on a large number of people. While there will certainly be some crossover of people on the other social media platforms that is not always the case.
There will likely be a number of people who are on Instagram who have no desire to be on Facebook or Twitter. If you ignore Instagram, you might be ignoring a big segment of your audience. With such a high number of users on Instagram, it is possible to find a sizable audience that you would not have been able to find and reach otherwise. For the vast majority of businesses, it will be well worth investing the time and working with an Instagram ads agency.
A Visual Platform
Because Instagram is comprised of photos and videos, it is extremely important that you are uploading quality images and videos on your profile, because that will keep your audience engaged. Because Instagram ads appear as any other post, these same guidelines apply to them.
The attention span today is shorter than it has probably ever been. Therefore, you need quality, engaging content. This can be difficult to continually produce on your own, especially when you need to do it for advertisements as well as regular posts. Working with an Instagram ads agency can ensure you are using the visual platform to its fullest.
You Don’t Have to Do It Alone
Many people are looking at and dreading the idea of needing to learn another social media platform for connecting with customers and advertising. They see it as more than just a hassle. They see it as something that is going to take up a substantial amount of their time and energy.
If you were to try to tackle it all on your own, it could be. However, you can make your life far easier when you work with an Instagram ads agency that can make things far easier for you from start to finish.
Every Business Needs to Consider Working with an Instagram Advertising Agency
Below, you will find some of the most important benefits, as well as things a business owner will want to keep in mind when they are working with an Instagram ads agency.
Do It Right
By working with an Instagram ads agency, you can stop worrying about whether you are “Instagramming” right; you can let them take care of everything for you. For instance, most agencies will be able to manage your content, take care of posting and replies, and advice on the type of content that you should be posting and, in some cases, even provide the content for you. Even though most of the images and videos that are used will be coming from you, the Instagram ads agency can help to guide you in the right direction and let you know the types of photos and videos that might be needed.
On the other hand, if you do not have the time to take those photos and videos, you might want to hire someone who can do it for you. Then, simply give access to the Instagram ads agency to the content, and that they will be able to create quality ads from those images. Another alternative is using stock photos. However, you might want to look at some of your competitors online to see the types of photos they are using for their advertising and their site. You do not want to copy them, but you will want to have a similar feel.
Listen to the Specialists
One of the best pieces of advice is to listen to the professionals. They aren’t Instagram ads hackers that are bringing people to follow you and become customers. When you take the time to hire true professionals, they will put in the time and effort to learn who your audience is and what they want. This means that they will have a good understanding of the type of content that should be posted. They will look at the data to see when the ads should be posted, as well. Their knowledge is specialized in the realm of marketing, and it is important to trust in the skills of the Instagram ads marketing expert.
They Can Provide Deeper Insight into Customers
When working with the Instagram ads agency, it can also help to gain new insights into your own customers and new perspectives on how to best utilize social media. It also helps to substantially reduce the amount of work that you have to do. Consider the work that would go into posting on Instagram all of the time. Most people do not want to take time out of the rest of their busy day to handle creating posts, posting, and interacting with people. They simply do not have the time. Because of this, it means that many businesses’ social media accounts go neglected and untended. When you work with the professionals, though, you will not have to worry about missing deadlines. You can make sure everything is posted on time.
Quality Content and Engaging Ads
By ensuring that you have quality content on your Instagram page and by using targeted Instagram ads, it helps to bring more and more people into the fold. It is possible to gain thousands of followers when you have great content and when you use Instagram ads effectively. Understanding the ins and outs and the algorithms are certainly not easy for most people. Even more difficult is understanding exactly what it is that will make a person want to actually buy from you. You can make things far easier on yourself when you choose an Instagram ads agency to take care of things for you by creating ads that actually work.
Hiring an Instagram Ads Manager Can Be a Cost-Effective Option
When you hire an outside specialist, it will also mean you do not have to hire more people to bring into your company. This ends up being a more cost-effective option, especially when they can work on more than just Instagram. The right company for your Instagram ads consultant could help with all of your social media needs.
Consider the cost of on-boarding someone to your business. This can be a major expense, especially if that person were to decide to quit in a few months. Then, you would have to go through the hiring process all over again. When you choose Dan Ben-Nun, the #1 Instagram ads expert, you will not have to worry about any of those issues. The professionals can get to work and make those needed improvements to your Instagram page and Instagram ads. The goal is to turn those viewers and followers into actual customers, and that is just what the best Instagram ads agency can do for you.
Ultimately, the work that the Instagram ads specialist can do for your company will help to improve and speed up the customer lifecycle. They can go from knowing about your company to becoming an actual loyal customer much faster. Social media is one of the keys to growing your brand and your brand loyalty, and the specialists can make it much easier for you.
Work With the Best
When you are looking for a top-quality Instagram Ads agency to help you with your business’s social media needs, look no further than Dan Ben-Nun’s company. The experience working with digital advertising through SEO, social media, email marketing and more offered by the Instagram ads experts will help your business immensely. Get in touch today for results you can see right away.