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If you’ve built your website on WordPress, you’re not alone. After all, W3 Techs estimates that 64.1% of websites with known content management systems use WordPress.
Therefore, it’s a CMS with a big community and capabilities. So, after you registered your website, you dedicated time to add the necessary features. Now, visitors are streaming in to view your pages.
But your conversions are still lagging behind your target. This is why you need to activate more plugins that help with conversion tasks.
In this guide, we’ll recommend 13 WordPress plugins that can help boost our conversion rates in 2022.
But before we go into that;
What is a WordPress plugin?
A WordPress plugin is a piece of software that can plug into your WordPress site. This plugin helps to extend current capabilities or add new capabilities to your website.
With plugins, you can improve your overall website visitors’ experience without understanding a single line of code. On WordPress, you’ll find over 59,000 plugins that you can start using today.
To use a plugin on your WordPress website, click on “Plugins” at the left sidebar of your dashboard.
To use a plugin on your WordPress website, click on “Plugins” at the left sidebar of your dashboard.
On the next page, you can search for a keyword or a specific plugin. After finding your preferred plugin, click on “Install Now” and activate the plugin later to begin using it.
Having said that,
Here are 13 vital WordPress plugins and how they can help your conversions:
Considering that 17.1% of WordPress sites use Elementor, this is a popular plugin. First, Elementor helps you design landing pages on your website.
You’ll find a simple drag-and-drop editor that makes creating a landing page easy for even a non-designer. However, you have to upgrade to the pro version to access some page elements.
To even make your design process more efficient, there are templates for different uses. All you have to do is click on the folder icon, which will trigger a popup with many templates to use.
Apart from creating landing pages, Elementor also allows you to create lead generation forms on your landing pages. This means you can generate leads using this tool.
Furthermore, there are integrations to marketing tools, WordPress plugins, social networks, etc. If you want to build your website on Elementor, you have that capability in the pro version of the tool.
Even though internet users hate popups, there’s no denying that they increase lead conversion rates. OptinMonster is one of the best tools to create high-converting popups.
Beyond popups, there are other campaign types and features available on this tool. For instance, you can create a welcome mat, slide-in scroll box, sidebar forms, countdown timer, and more.
Some popular features of this tool include exit-intent technology, geo-location targeting, and MonsterLinks 2-step options. For example, the exit-intent technology allows you to target your visitors when they’re about to leave your page.
For geo-location targeting, you can restrict your popups and forms to visitors from specific locations. Then, MonsterLinks allows you to trigger a popup when a visitor clicks a link or an image.
Another feature you’ll love here is its drag-and-drop builder which enables anyone to edit templates or design from scratch. Furthermore, these forms are mobile-responsive. Lastly, you can integrate OptinMonster with other marketing tools you already use.
While running a WordPress site, you have to understand how visitors use your website. A great way to track your performance is through website analytics.
Of course, you can log in to your Google Analytics account to track all these numbers. But what if you can do that right in your WordPress dashboard?
MonsterInsights helps you import your Google Analytics data into WordPress. Therefore, you can track essential metrics such as page views, visitors, bounce rate, time on page, and more.
Beyond the simple statistics, you can also dive deeper into statistics such as conversion rates, transactions, revenue, average order, and more.
No matter how you define conversions, Hello Bar provides tools that help you improve conversions. It achieves this through its call to actions (CTA).
First, you can create persistent header or footer bars that scroll along with your visitors. Then, there are also popups, sliders, alerts, and page takeovers.
How do these CTAs help with your conversions? One, you can direct your visitors to landing pages. Furthermore, you can capture more email addresses on your pages.
For people who leave your carts without purchasing, you can use these tools to bring them back to those carts. If you have a special promotion for visitors, you can display this on your web pages.
What makes these bars even more effective is that you can target your bars according to location, marketing campaign, or date and time. Then, you can run A/B tests and track vital metrics to analyze your performance.
If you run affiliate marketing campaigns on your website, one of your predominant worries is how to manage your affiliate links. Once the number of your affiliate products increases, it becomes problematic to find these links and track their performance.
In other cases, affiliate links can look ugly and suspicious to your website visitors. Therefore, you may see lower conversion rates as your website users will be reluctant to click on these links.
A plugin like Pretty Links allows you to brand your affiliate links to give them a more professional look. By rebranding your links, visitors can also easily remember your affiliate link.
For instance, yoursite.com/recommended-tool is easier to remember than recommended-tool.com/?refer=63hwkdkfygebdnjchydgtehbej. Once you install the Pretty Links plugin, you can add a pretty link by entering your target URL, pretty link, and your redirection type.
With this, it’s easier to access your affiliate links. In addition, Pretty Links provides click statistics to help you track your links’ performance.
Managing your employees and contacts can get complicated really fast. That’s why most businesses use customer relationship management (CRM) software to manage critical information about these people.
However, if you want to save cost and have a CRM right in your WordPress panel, WP ERP provides the features to achieve that. Beyond CRM, WP ERP also provides human resource management (HRM) and accounting tools.
In the CRM section, you can manage your leads and track their progress in your sales funnel. Furthermore, it’s easier to get contact information across to various employees who need to interact with them.
In the HRM section, you can manage your employees’ information. This includes their location, salary, designations, holidays, and more.
In the accounting section, you can manage information and take actions such as income and expenses tracking, creating quotations, receiving payments from customers, making payments to vendors, etc.
In addition to these, you have access to modules and extensions that allows you to use dedicated tools in these three sections.
To obtain the best conversions possible on your website, there’s a need to rank high on search engines for important keywords. Therefore, you need to implement search engine optimization (SEO).
Yoast SEO is the most popular tool for this purpose. Once you install this plugin, you’ll see it in your post editor. Here, the tool will make many recommendations on optimizing your content for search results.
There are four sections with different information. In the SEO section, you’ll find information about SEO and see how your content performs in terms of those criteria. For example, some SEO factors this tool will analyze include:
– Outbound links
– Internal links
– SEO title width
– Meta description length
– Text length
Since readability is vital to user experience and search, you can also see how your post performs in that area. Some aspects Yoast will analyze include reading ease, passive voice, subheading distribution, paragraph length, transition words, and more.
Beyond the post editor, there are more settings on the Yoast SEO plugin page. On this page, you can ensure some technical requirements are in place to make your website show up for search results.
When you upgrade to the premium plan, you’ll have even more features on the plugin.
One of the essential conversion activities is capturing leads. Luckily, WPForms allows you to create forms to capture various details from your visitors.
On WPForms, you’ll find templates to create anything from simple contact forms to surveys. Some common form templates include:
– Simple contact form
– Newsletter signup form
– Opt-in form
– Lead magnet download form
– Request a quote form
– Billing/order form
– Invoice form
– Event registration RSVP form
– Review form
– Survey form
– Poll form
There are tens more form templates for different purposes. After selecting a template, you can use the editor to customize it to your taste.
You can add fields according to the visitors’ information you want to obtain. Beyond that, there are more settings such as notifications, form abandonment, surveys and polls, and more.
If you want to process your leads in email marketing or CRM software, WPForms allows you to connect to these platforms in the “Marketing” section. Here, some marketing tools you’ll see are Constant Contact, ActiveCampaign, HubSpot, Salesforce, and more.
Another available option here is the payment options which include PayPal, Square, and Stripe. With WPForms, it’s easier to create various types of forms for your marketing campaigns.
Often when people visit your website, they need some pieces of information that are unavailable on your pages. Without this information, they’ll leave your website without converting.
One way to fill this information gap and engage visitors is through live chat and chatbots. This is where Tidio comes in.
First, you can install the live chat feature, which allows your customer support reps to communicate with visitors and guide them through conversion activities. Furthermore, you can customize your live chat to suit your brand.
Sometimes, your customer support reps can be offline or off-duty. But with chatbots, you can ensure instant response to visitors.
On Tidio, you can build chatbots for various purposes. To even make your life easier, Tidio has templates for use cases such as discounts for new/returning visitors, product recommendations, abandoned cart saver, order placement, upselling, lead generation, and more.
Finally, you can track the statistics of all your conversations with website visitors for both live chat and chatbot.
Let’s be frank, most of your website visitors will leave your website without converting. Unfortunately, some of them will never come back due to various reasons.
How can you convert some of these deserters? By bringing your website back to their awareness through push notifications.
PushEngage has a WordPress plugin that allows you to send push notifications to visitors according to various criteria such as:
– New blog posts
– Abandoned carts
– Triggered notifications
– Product announcements
Furthermore, PushEngage supports all the major browsers and mobile devices. Beyond that, there are many opt-in types such as safari style box, floating bar, bell placed bar, and more.
Another feature you’ll love is that you can personalize these notifications to the recipients. Better still, you can segment notifications based on device type, location, pages they viewed, the page they subscribed from, and more.
For your push notification campaigns, you can track your performance through the available metrics.
Today, few website visitors want to wait for your website to load for ages. Therefore, a slow site can be detrimental to user experience and, consequently, your search rankings.
W3 Total Cache is a caching plugin that helps you improve your WordPress site performance and speed. After installing the plugin, you have to set it up. Moreso, you have to ensure this is the only caching plugin installed to avoid redundancies and clashes.
To increase conversions, it’s vital to implement conversion best practices. But even with this, you can’t predict how your visitors will behave on your pages.
In light of this, there’s a need to test elements of your pages and track how these changes affect conversions. With Nelio A/B testing, you can create extensive A/B tests for various elements of your website.
– For example, some elements of your website you can test include:
– Custom post types
– WooCommerce product summary
After installing and activating your Nelio A/B testing WordPress plugin, you can carry out these tests right in your WordPress dashboard. After your tests, the one-click winner feature allows you to apply the winning variant on your website quickly.
Beyond creating your A/B tests, a critical aspect of the process is tracking your results. Luckily, Nelio A/B Testing provides metrics such as the number of conversions, conversion rates of each variant, improvement on the control version, and more.
No visitor likes to see a error 404 on a web page. It’s a bad experience for users and can lead to a high bounce rate for that page. Likewise, such a page can lose search rankings.
Therefore, it’s vital to redirect broken links to a similar active page.
Apart from broken pages, another use case for redirection is duplicate content. Therefore, you can redirect the non-canonical version of your page to the canonical (preferred) version that you want in search engine results.
To use this plugin, all you have to do is to install and activate the plugin. After that, you can enter your source URL, target URL, and group (which are redirections or modified posts).
After filling in these details, click on “Save.” In the other plugin sections, you’ll find more information and settings.
As a WordPress site admin, you can count yourself lucky. Because whatever action you want to take on your website, you’ll find a plugin that can execute it.
In this guide, we’ve considered the most crucial conversion activities and suitable plugins. Luckily, these plugins have free versions, and you can test run them before purchasing paid versions.
What’s your favorite WordPress plugin? Tell us in the comments!